Duke launches mercerised cotton T-shirts for upcoming season

Top lifestyle brand known best for it range of innovative tees, Duke is presenting a range of mercerised T-shirts made from 100 percent combed fine Egyptian cotton crafted with finest gauge for coming season. Duke is a top brand known for its vertically integrated operations, encompassing 100 percent cotton yarn, fabric knitting, processing and garmenting. Fully computerised imported knitting machines have been used for the wonder fabric which has undergone ‘Gassing & Mercerised’ process to enhance sweat absorbing extra light super soft feel and sheen. This exclusive range of mercerized cotton T-shirts are a blend of total comfort, feather feel, long lasting colors and lustrous fabric. Duke has its own brand of lifestyle knitted garments crafted from world-class 100 percent cotton mercerised yarn.

All about the new tees

Talking about the latest collection, Kuntal Raj Jain, Director, Duke Fashions, remarks, “This is a special premium range we have developed with the most premium 100 percent gas mercerised Egyptian cotton. It is available in a large number of colours to make it vibrant and cater to a varied taste of large audience. Soft and silky texture of this Duke mercerised 2 Ply Cotton T-shirt and classic stitching make it the best option for a brunch. Style it with acid washed denim jeans and suede loafers from Duke for a casual look with an edge.”

Jain explains mercerisation puts cotton through several layers of quality checks and produces the ultimate quality product, called '24 carat cotton'. The whole range of mercerised T-shirts starts at Rs 1,100. The entire range is available across channels, having an unbeatable marketing network comprising of over 4,000 multi brand outlets and over 360 EBOs across major cities. Moreover, the products are also available through chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy Day, Metro, Best Price, Total Superstore, Aditya Birla Retail, Hyper City, Brand Factory, Spencer’s, etc. Online it’s on Myntra, Snapdeal, Jabong, Flipkart, Fashionara, Amazon, returnfavor.com, www.dukeindia.com. And as Jain says, “The success of the exclusive showrooms is driving the company to new heights.”

Brand celebrating success

Completing half a century in serving customers with best in class products, Duke has kept its brand heritage alive in dynamic and ever changing fashion. In this journey, Duke has got many accolades and awards for example it got the ‘Make in India -National Productivity & Innovation Award’ in (2014-15). Duke Fashions, has been conferred with president award; Two national awards for ‘Excellent Quality Readymade Garments’ and ‘Outstanding Entrepreneurship’, among others.