Duke launches quilted thermal collection for winter 2016-17

With the onset of winter, fashion companies have started rolling out their thermal collection. In line with this, Duke Fashions (India), a well-known name in knit wear and fabric, has launched an exclusive thermal range with the perfect combination of style, fabric and comfort. The company’s latest launch is a range of thermal wear, fabricated with the help of finest grade fabric and advanced stitching machines in compliance with set industry standards.

Thermals get a makeover

With this launch, Duke has revamped its body warm range of thermals, which are made from an amazingly light, extremely durable and fast drying fabric that can retain its feel and luster after wash. “Our thermals are designed and crafted as per latest market trends using quality tested fabric. These thermals are recognised for perfect stitching, softness, colorfastness, skin friendliness and durability, as per market demand,” explains Kuntal Raj Jain, Director, Duke Fashions (thermals).

The climate control properties of the body warmer, ensures 100 per cent comfort. “Our thermals are designed to offer maximum comfort and do not cause any skin irritation. They provide the insulation you are looking for when the mercury has dropped well below zero. The main idea behind the creation of our thermal wear brand is to provide quality tested fabrics to our customers, which give them comfortable feeling, softness and warmth,” says Jain.

Duke Original Quilted Thermals collection is lightweight, designed not only to keep one warm but also to keep them cool. The Unique Quilted Thermal Insulation Technology (QTIT) with Special Hollow Fiber helps retain body temperature and keeps one warm even in freezing conditions.

Its innovative patterns and look reflects the ideation of experienced designers. They come in various sizes, patterns, finish and in four colors: black, off-white, gray and charcoal for men, women, boys, kids and toddlers and are priced attractively. Talking about the target audience, Jain says, “Our target audience is the youth looking for trendy and stylish range in sync with international designs and quality. Duke is a value for money brand and our mission is to make available the international designs and styles at reasonable prices. Our thermal collection is also based on the same philosophy,” Jain says.

Strong retail footprint boosts market

Duke has an unbeatable marketing network comprising of over 4,000 MBOs and over 360 EBO across major cities in India. Moreover, the products are also exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Metro, Best Price, Aditya Birla Retail, Hypercity, Brand Factory, Spencer’s. etc, and has tied up with Myntra, Snapdeal, Jabong, Flipkart, Amazon, apart from its own website www.dukeindia.com.

Going by market trends, men’s thermals make up around 41 per cent (approx.) of the total market in value terms while women’s share is currently 59 per cent. Indian consumers’ spend on innerwear products significantly lower than other Asian peers. This suggests that there is significant room for growth driven by rising per capita spending on such products. Throwing light on the expanse of thermal wear segment, Jain says, “Thermal wear has evolved as a fashion today. Its growth is about 15-20 per cent as a whole and mid-premium products are getting tremendous response. Our brand is also focusing on that segment.”