E-com sale war becomes fiercer with bigger discounts

Amazon, Snapdeal and Flipkart are engaged in a sales battle and have been running massive discounts for their customers. Snapdeal has attempted two sales consecutively i.e. the Grand Unbox Sale, which began on May 11 and another which began on May 14. Snapdeal offered up to 70 per cent off on over 120 categories across home, fashion, electronics, and mobiles.

At present, 99 per cent of all Flipkart Fashion styles are on sale, with 40 per cent of Flipkart Fashion’s offerings being special and exclusive merchandise units from brands like Lee, Wrangler, Puma, Woodland, Chemistry, Carlton London, Fossil, Ferrari.

On Amazon customers were offered over 100 million products across hundreds of categories including smart phones, fashion, home and kitchen, large appliances, sports and fitness, among others. Amazon Prime consumers drove its online sale and the majority of brands witnessed upwards of nine times growth. In the fashion category, the top 30 brands from Amazon Fashion’s branded portfolio contributed the highest to the overall sales in terms of gross merchandising sales.

Flipkart recently raised a 1.4 billion dollar funding at a valuation of 11.6 billion and acquired eBay India’s operations. It is now in the process of adding another e-commerce unicorn, Snapdeal, to its existing e-commerce arsenal of Myntra, Jabong and eBay.