E-Commerce in Germany: What characterises online shoppers?

Germany experienced a record year in 2019 in terms of e-commerce, with multichannel retailers recording a particularly substantial increase in sales. As the fifth-largest e-commerce market in the world and the second-largest in Europe, Germany is attractive for foreign players. However, the German market has local and regional requirements that any new entrant should take into account. And how has the Corona crisis affected the German e-commerce market? FashionUnited has analysed German online shoppers and their habits more closely.