Ekatrra brings the best of designer wear and traditional online
By Meenakshi Kumar
10 May 2016
A one-stop store for women’s clothing and accessories, Ekatrra is a one of its kind online platform. The company’s endeavour is to make it easy for customers to shop online. With this in view, they even offer EMI options on select banks. And now they are building a ‘go to’ store for the customers where there is no compromise on details and customers return happy.
Ekatrra, which in Sanskrit means ‘in one place’, hosts a wide variety of apparels from designers such as Adah by Reena, Amber by Mansee, Al Artz by Alisha, Shvet by Saurabh and Shweta, Just Her by Komel, Voylah by Sanya, Rimi Singh, Roodraa, Salt and Spring, Tevar, Tina Misao aong a host of others. Apart from contemporary designs, Ekatrra also has a section called ‘Heritage’ which is dedicated to traditional handlooms and woven designs. Some of the designers under this section include Dazzle Dori by Tanvi, Roliana, Debi and Marm by Anoop Rai. Ekatrra strongly believes in promoting and preserving the crafts that have been mastered by generations of weavers and craftsmen.
Founder Kanika Yadav explains the reason behind setting up this unique online space. She points out that even though there is no dearth of talented designers or customers who want to wear designer clothes. But good designer wear is not available and access to the market is limited and sporadic. It is this wide gap that Yadav wants to fill.
Ekatrra also accepts customisation of clothes. Most of their designers are accommodating of making a change to a particular design as per the customer’s desire. After all, customer is king for them.