Ethnic Dukaan targets Rs 20 crores turnover in three years

Oline ethnic wear portal for women, Ethnic Dukaan.com is aiming to triple its sales in the coming season. Also on the anvil is increasing their turnover from Rs 3 crore to Rs 20 crores in next three years. The portal has been trying to revive and promote traditional hand-crafted handloom products and fabrics. Presently, 600 weavers, designers and artisans are engaged in doing this but the brand plans to engage over 25,000 people in the next five years.

Ethnic Dukaan is the online portal of Aashirvad sarees, which has been dealing in Indian women’s wear for the last three decades. It has an in-house set-up of designers and artisans along with products sourced directly from weavers and manufacturers across the country. The range includes saris, salwar suits, kurtis, bridal lehengas and accessories. To keep up changing tastes, Ethnic Dukaan has introduced customised saris to suit a wide profile of buyers. Its loyal customers love its collection which is a combination of western and Indian.

Quality and convenience matter

Ethnic Dukaan aims to reach out to the right audience and provide the right kind of products at genuine prices. Their online portal strives to meet the demands of their customers who prefer comfort and convenience when ordering their products. More and more people are now opting to order online from their mobiles or tabs. And most online portals provide a variety of facilities which draw the customers. So, it’s a challenge to reach out to the right customer. Ethnic Dukaan tries to make online shopping experience worth it for the customer by providing them the ease of touch and feel virtually so that they can negate the advantages of the offline and reach out to a global audience. In fact, they are planning to create a shopping app that will make it easier for the younger generation to log on.

The best for the customers

Ethnic Dukaan offers intricate designs and high quality products at reasonable prices to international customers across the world. Its range of designer and handloom saris are doing very well. They get 60 per cent repeat customers for this category. All the fabrics are chosen with care by a team of select designers and exquisite artisanship and stringent quality control at every step goes into every product of theirs. This strong value proposition (of product and price) is backed with competencies which come with the experience of being market leaders for the last 30 years. As a result, the best products are directly sourced from weavers. Moreover, the portal has 95 per cent in-stock products, ready for same-day shipping, and some of which as per the demand, can be customised to one’s fit and size.

Talking about the company’s successful run over the years, Virendra Bardia, CEO, says, “You cannot fool the customer. They are in need of genuine good product and if we can provide the trust factor by supplying products as mentioned and with the right mix of variety and price, you will have a success story in your hand.”