Exclusive fashion destination Indiaspopup launches its website

India’s premier online destination for luxury fashion and designer apparels, Indiaspopup, announced the launch of the company’s website. The aim of the e-commerce venture is to bridge the gap between global luxury fashion and style-oriented Indian shoppers.

The venture will provide not just the flavours of regional fashion but also bring together some of the well-known names in couture designers and boutiques from around the world. The beta site is by invitation only and features apparel and jewellery by designers such as Rachel Zoe, Falguni & Shane Peacock, Alpana Neeraj, Ashima Leena, Aurus Jewels, Gauri & Nainika among others. For the first time it brings a new concept to the Indian market, that of a members only shopping platform. It features exclusive perks and privileges and a dedicated personal shopper to share fashion know-how with its members.

Founded by Archana Yenna and Swetha Reddy, it has a global focus stemming from its roots both in the US and India. By next year, the e-tailer will introduce several other international brands from fashion capitals such as London, Paris, Milan, Tokyo and New York to the Indian market. Yenna points out that they want to spread excitement about ‘Modern Indian Fashion’. Also, one of their larger interests is to offer and generate feelings of loyalty with the customers. The e-tailer hds tied up with various embassies, charity organisations, museums, PR & marketing agencies, exclusive social clubs, celebrity firms and fashion week events for the big launch.