Fashion brand Global Desi opens its 100th store in Bangalore

The India inspired young, boho-chic brand Global Desi crossed a milestone when it recently opened its 100th store at Bengaluru’s Orient Gateway Mall. The brand’s 100th store opening is symbolic of the brands’ meticulous and strategic growth approach. The brand, which was established in 2008 in Mumbai, has a robust network of 100 stores and a strong retail presence in 82 cities. This fiscal, the brand will strengthen its footprint in Tier 2 and 3 markets with the addition of new doors in top 100 cities.

Soon after it was launched, Global Desi became popular with customers instantly and even made its international debut in Mauritius within three years of its inception. It is pre-dominantly an India-inspired brand which seeks inspiration from our country’s rich heritage of colours, textures and prints and combines them with latest global trends to appeal to fashion savvy women across the world.

Global Desi is one of the brands under the House of Anita Dongre Limited (HOAD) company, which was founded in 1995 by designer Anita Dongre, Meena Sehra and Mukesh Sawlani. The other two brands are AND, which is a contemporary western wear line and the Anita Dongre label which offers curated looks in bridal, couture, pret, menswear and handcrafted jadau jewellery.