Fashion designer Abhishek Ray opens flagship store in Kolkata

Young and upcoming fashion designer based in Kolkata, Abhishek Ray recently launched his flagship store in his home city. Along with the store, Ray unveiled his collection which is a treasure trove of design and aesthetics.

The design of the store has been conceptualised by the designer himself and executed by Abhilasha Shaw Arora, an architect who makes her debut with Ray’s store. The 800 sq ft area uses antique wooden furniture and various props to achieve an elegant, old world look. An interesting feature is the lighting, which use brass utensils found in Bengali households.

The target consumers are in the age group 20-40 who belong to the Sec A and B and the upwardly mobile middle class who are fashion conscious. The designer brand is available through MBOs in Kolkata, Mumbai, Bengaluru, Hyderabad, Delhi and Nagpur. Plans are afoot to come up with larger stores in the near future.

For Ray, it’s been a long and eventful journey in the fashion industry. He says that he believes in styling and draping of ensembles, especially the way fabrics, colours and textures enhance human silhouettes. Also, he doesn’t believe in blindly following trends, rather prefers to think out of the box.