Fashion e-com platform Fynd widens brand choices

The unique fashion e-commerce platform Fynd has now launched Fynd Store which gives retailers the opportunity to increase sales through omni channel user engagement. Fynd Store enhances customers’ shopping experiences by leveraging the touch, feel and trial aspects of a physical store with the organisation and logistical convenience of a digital platform. Fynd co-founder Harsh Shah, says the conception of ‘Fynd Store’ is in-line with their commitment to empower retailers and connect customers with precisely the kind of fashion they are looking for. Although Indian customers are becoming increasingly comfortable with online purchases, product categories like apparel, footwear, jewellery and home furnishings require the physical component to convert a sale. ‘Fynd Store’ allows retailers to engage customers on multiple channels and offer them the best of both worlds- digital as well as physical. This is a one-of-its-kind opportunity for stores to plug loss of sales, cross-sell items and avail of a completely managed transaction and logistics platform.

Fynd helps brands showcase their in-store inventory online on their platform. With the launch of Fynd Store, Fynd is taking yet another step in building the nation’s first store-driven e-commerce ecosystem. Since a brand is able to keep only 40 per cent of its available stock in a normal sized store, it often loses 10 to 15 per cent of the sale due to unavailability of the desired size, color etc. A customer will obviously move to the next store.

Fynd Store has been designed to eliminate loss in sales by enabling customers to browse through all products a brand offers through an in-store screen. After choosing an item, if he or she realizes that it is unavailable in that particular store, it can still be ordered via Fynd Store and will be delivered by Fynd to the customer’s preferred address. A brand is already associated with Fynd can avail of the new feature for free. The retailer merely needs to install an in-store screen, leaving the rest to Fynd.