Fashion startups propping up digital solutions to boost segment

A lot of fashion-tech companies like 6Degree have created a niche for themselves and have grown exponentially. This has manifested itself through the development of a digital product and service platforms. Extensive use of new technology, engagement of communities and the growing connection between fashion and local or Tier II markets given a boost to these new players.

The fashion industry has always been open to adopting emerging technology for operational efficiency and customer engagement. In the last decade, there has been a lot of advancement in production techniques and retail store operations. These have helped fashion designers and companies save cost and increase profitability.

Technologies like live streaming, social media, artificial intelligence based trend prediction, enterprise mobile applications are bringing the next wave of growth to the industry by real time customer engagement, leading to more sales and customer satisfaction.

Fashion start-ups like CoutLoot are using the power of mobile apps to reach the customer and using software to plan production, marketing and services. This saves time, effort and resources. Fashion has not only gone hi-tech on the consumer interface of things, but also at the back-end, which helps in day to day decision making for the consumer and brands. Handling and fulfilling large volumes becomes inefficient if not done with correct decisions.