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Popular for its T-shirts, Duke has tied up with a fashion e-commerce solution provider eShopBox. The aim is to help Duke focus on its core business of manufacturing as well as increasing its online market share.

eShopBox’s forte lies in providing online presence to new and existing brands and help them in their every day operations. As Gagan Jain, Brand Head, Duke India points out, eShopBox provides end-to-end e-commerce solution services and allows retailers, manufacturers or brands to manage their complete digital presence with ease. In addition to cost-effective services and latest technologies, eShopBox helps clients to focus on its core competence of manufacturing.

For eShopBox, this association is valuable because it will help them to understand the needs of the unexplored market such as existing online brands and help further to maximise its reach to customers. Speaking on the occasion of the partnership, eShopBox co-founder, director and CEO, Ankush Karwa said that now that their company had understood the dynamics of the e-commerce segment well, it was using this ‘knowledge and understanding to help their clients increase their market presence’.

eShopBox has been around for three years while Duke complete 50 years of business in 2016. It continues to dominate the Indian men, women and kids’ fashion wear market.