Flipkart launches shoes, handbag private label ‘Cara Mia’

To strengthen its fashion portfolio further, e-commerce major Flipkart has added another private label and this time it’s a handbags and footwear label ‘Cara Mia’. The brand will offer over 75 handbags and over 100 styles of footwear under two ranges: Urban Street Style fashion and Vintage Affair. The label is aimed at youth in the age group of 18 to 25 years and Flipkart will expand the selection of this brand in coming months.

With Cara Mia's launch, Flipkart will tap into the fast growing women’s handbags and footwear segments in the e-commerce fashion space in India by offering high end products at affordable rates. Cara Mia is the fifth private label from the Indian e-commerce giant. It had earlier launched Divastri and Anmi both private labels for women in ethnic wear and Metronaut for men and Miss & Chief for kids.