- Meenakshi Kumar |
Flipkart has seen growing interest among sellers wanting to register themselves on the platform. The rate of addition of new sellers has almost doubled in the last six months. Now, it has more than a lakh registered sellers. While new sellers have increased across the board, categories like fashion, home have seen the most additions. The entire fashion category has seen a phenomenal growth. Fashion means clothing, accessories, footwear. Home includes segments like furnishings, decor and household. Even general merchandise like toys and baby products has seen a lot of growth.
Flipkart is hopeful of witnessing higher gross merchandise value this festive season. As the company is preparing for the next festive sale, it is also streamlining its supply chain network for faster delivery of items to customers. Sellers are being instructed to stock a specific number of items across Flipkart’s several warehouses, based on the demand forecast made by the company.
Flipkart uses technology not only in its fulfilment centers but also at the places of the suppliers. With a care touch model a dedicated supply manager is assigned to certain priority sellers. The company has reduced its fixed fee, courier charges which made it a lot more lucrative for sellers.