Flyrobe to open more stores across various metros

Flyrobe is expanding to offline stores. In February, the Mumbai-based company opened a store in Delhi and now it plans to open up eight more stores by December 2017 across Bangalore, Delhi and Mumbai. The expectation is these would contribute 20 to 25 per cent revenue.

Flyrobe is an online platform which rents out designer apparel and accessories. Flyrobe currently has over 5,000 products, procured from over 80 designers. While the retail price of a piece of apparel can range between Rs 8,000 and Rs 2,00,000, Flyrobe rents it out for between Rs 799 and Rs 30,000 for four days, sharing 50 per cent of the rent earned with the designer.

Flyrobe serves customers in Bangalore, Delhi, Hyderabad and Mumbai. Several start-ups that began online have also set up an offline presence. In going online to offline, while the core of business remains online, offline stores act as a sales touch point and a way of brand building. A user sees 300 to 350 products in the store, tries some of them and can make an online order from the store. This also builds the consumer’s trust in the brand that in case they don’t find something in the store, they can go through a wider catalog online and directly make an order.