Forever 21 is now on Amazon. The launch has strengthened Amazon Fashion’s commitment to bring latest fashion trends and a selection of the choicest global brands to customers’ doorsteps across India. Amazon Prime members can now buy Forever 21 products, with unlimited free one-day and two-day delivery to over 100 cities across India for an unparalleled shopping experience. The American fast fashion brand has an eclectic mix of over 1,000 trending styles across women’s apparel, shoes, bags and jewelry. It features the latest global runway trends.

Amazon is constantly exploring new innovations in technology to enhance customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the Top Brands filter and also recently launched an auto-exchange feature.

Customers ordering fashion items from Amazon benefit from its unlimited shelf space enabling increased stock availability, free returns and a wide range of convenient delivery options including unlimited one-day delivery with Amazon Prime. In India, Forever 21 is retailed by Aditya Birla Fashion and Retail. Aditya Birla acquired the retailing rights of Forever 21 last year from Diana Retail. Aditya Birla has also entered into a franchisee agreement with Forever 21 for the online and offline channels for the Indian market.