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French luxury label Longchamp plans six stores in India

By Meenakshi Kumar

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Over the next 3-4 years, French luxury leather goods brand Longchamp is planning to open up to six stores in India, its CEO Jean Cassegrain disclosed.

It may be remembered that with the announcement of its entry into India last month, the company launched its first store in New Delhi. DOIT Retail Brands represents the master franchise rights for Longchamp in India.

Longchamp is famous for its signature leather handbags, luggage, shoes and other fashion accessories sold at global retail stores like Selfridges and Bloomingdale's, besides its own stores.

It manages more than 300 exclusive stores globally and retails from another 1,500 points of sale and has a workforce of around 3,000. In India, the company has plans to open up stores in Mumbai, Chennai or Bengaluru.

The CEO disclosed that his company had recorded sales of 566 million euros last year with a growth of 14 per cent. About 30 per cent of the company's business is in France. As far Asia is concerned, the company’s revenue grew 15 per cent and the Asian market contributed 25 per cent to overall sales.

Last year, the company expanded its networks to markets like Cambodia, Chile, Peru and South Africa. While in Asia, the business of the company is conducted in shopping malls, in Europe, the company’s products are founds in stores.

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Longchamp
Selfridges