Full of Warmth: Duke targets 30 per cent growth in forthcoming season

Duke, the premium homegrown lifestyle brand, is targeting 30 per cent growth in the forthcoming season. It is already ready with its winter collection, even though winter is still many months away. Their collection would be heavily inspired by European winter fashion.

The collection includes light weight sweaters, quilted interlocks and fancy jacquards. Functionality and fashion has been kept in mind when designing the collection. Duke has an endless range of product which includes, T-shirts, jackets, sweaters, sweatshirts, tracksuits, thermals, jogging suits, shirts, denims and trousers, lowers, bermudas, shorts, value packs, lounge wears, accessories etc. for men, women and kids. The Duke collection is affordable and starts from Rs 425.

New fashion, new trends every season

Duke has been known to endlessly reinvent fashion every season. For the winter, Duke has brought in classy and well-designed collection. It gives a contemporary touch, with cheerful, modern fashion statements for men, women and kids. Duke is known for its standardised fits, superior quality, wide range and ‘fashion-right’ styles in its segment, making it a trusted brand among consumers. The winter collection is a testimony of this fact. The fabrics used range from bonded fabrics, space dyed knits to innovative blends.

Komal Kumar Jain, Chairman, Duke Fashions says,* “*Every design that we create, every contract that we accept, we execute it with the strictest regulation. No impractical designs, no cutting corners, no compromising on quality for our valued customers. Customer satisfaction begins at our drawing board. Every design is created with the need of customers foremost in our mind – we consider how they will fit our designs around their lifestyle. Business strategy, vision and innovation are the principal pillars on which our forward-thinking corporate policy is founded.”

Knitted with lot of love

The knitwear industry in India is very predominantly un-organised*.* Yet, it is gearing up for bigger play in the apparel industry. In India, the growth curve of knitwear has been moving upwards and is expected to rise faster in coming years. Today, the knitwear industry is spread across the nation and not just restricted to only one region. Despite being strong in woven, the knitwear industry in India is on double digit growth trajectory. The industry is gearing up for bigger play as there is increased demand for knitted apparels.

Duke has an unbeatable marketing network with over 4,000 MBOs and more than 360 exclusive stores across major cities in the country. Moreover the products are exclusively placed at big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, EasyDay, Metro, Best Price, Total Superstore, Aditya Birla Retail, Hypercity, Brand Factory, Spencer’s etc. It is also available online through Myntra, Snapdeal, Jabong, Flipkart, Fashionara, Amazon, Returnfavor and its own site www.dukeindia.com.