Future Group enters online business with Paytm, Snapdeal

After complaining for long that e-commerce entities were selling goods below cost price, Kishore Biyani's Future Group is getting into the online business with tie-ups with prominent players such as Paytm and Snapdeal. With the sole idea of reaching out to more shoppers the group had partnered with Amazon too earlier. Its hypermarket chain Big Bazaar had tied up with online marketplace Snapdeal. With this tie-up in place, Big Bazaar's five-day ‘Maha Bachat’ sale was also available on Snapdeal too.

Snapdeal too held a discounted ‘Wish for India sale’ separately on its site. ‘The partnership of Big Bazar and Snapdeal leverages on the massive reach of Snapdeal and the wide assortment that Big Bazaar offers through its hypermarkets,’ Big Bazaar. Future Group recently tied up with payments and commerce platform Paytm on which Big Bazaar stands as an anchor store. This allows Paytm users to make online purchases at Big Bazaar. Earlier, the group had an exclusive tie-up with marketplace giant Amazon for marketing its fashion brands and products that ended a while ago. The omni-channel strategy started with its electronics chain Ezone on which offline and online operations are integrated. The group has created a separate team to implement the plan. Earlier this year, the group had also acquired online portal Fabfurnish and re-launched it. Now, it has plans to integrate the operations of its home products chain Home Town with Fabfurnish.