Bodycare International presents Ayaki, the thinnest, warmest thermals

Revolutionising the apparel industry with its distinctive class and designs, Bodycare International, the leading manufacturer and supplier of infants and kids’ innerwear, thermals and lounge wear for the complete family launched its premium thermals range ‘Ayaki’. The launch follows Bodycare International’s strong plans of gaining a stronger hold over Indian thermals industry.

The ‘Ayaki’ range imbibes world‐class Japanese technology and promises to be the thinnest, lightest, warmest thermals available to Indian consumers. Ayaki is especially crafted for the sensitive skin and delivers the experience of soft intimate touch. Commenting on the launch, Mithun Gupta, Director, Bodycare International says, “We are excited at the launch of our new range Ayaki and are sure of providing our consumers a new feel and touch this winter. We believe in the philosophy of comfort and consider it to be the greatest luxury one can gift oneself and with our well established but stringent quality tests make sure that our consumers feel only the best.”

What makes Ayaki stand apart

Ayaki is made from Miyabi yarns that brought a revolution in thermal technology. Ayaki is believed to be the only premium thermals especially crafted for sensitive skin. Available in round neck and full sleeves, the elegant off whites, mysterious black and silver grey colours suit the changing tastes, time and tempos. Speaking about the fabric, Satish Gupta, Chairman & MD, Bodycare International says, “The fabric is made out of very fine micro fibre specially processed with body‐friendly dyes, which makes the material smooth and soft to touch. Special polymerisation of very fine micro fibre ensures no piling.”

Speaking about the importance of colour Gupta explains, “Thermal wear in its most basic form tends to be made in off‐white, or grey material. However, in recent years, there have been more variations in colours and design of thermal wear. Bright colours have made their way into the world of thermal fashion.” He says thermals were earlier used as undergarments only. Hence, their design bore no special features, as they were plain. However, newer features like fabric material and different weaving techniques were introduced, enabling them to be used as normal clothing.

The market for thermals has evolved over the years. Earlier, all brands were basic but now, many variants are available. Thermal wear brands now offer basic as well as trendy, stylish, premium and colourful apparels to meet the season’s requirements and fashion needs of consumers. The market has a lot of potential and growing by focussing on specifications such as heat retention, feel, style and design and offering new and huge product choices to catch the fancy of more Indian consumers.

Bodycare’s follows an omni channel retail strategy as Gupta opines “We operate through both offline stores and online and pursue the omni‐channel approach to promote shopping across channels.”

Expansion Plans

Gupta observes, “We avow not only to comprehend and deliver the requirements of domestic market through our strong and dedicated network of associates but also unleash pioneering concepts to meet global standards through our global alliances, thereby empowering us to become a truly global brand.”

Capacity expansion through latest technologies, leading to efficient manufacturing systems and increased output is one of one strategies they are looking at. The company will focus on serving emerging organised retail sector to achieve growth targets. It will also venture into global markets through joint ventures, technical collaborations and strategic tie‐ups with companies who shares a common philosophy.