Gap goes online in India, to be available through NNNow

Global apparel brand Gap will now be available to Indian consumers exclusively on Arvind Group’s fashion portal NNNow.com. The US apparel retailer is not on any other e-commerce portal. The online launch will make Gap products available beyond the metros and Tier I cities. The digital launch will be a key growth plank for Gap in India and is expected to increase revenue by up to 15 per cent as the brand will now have access to shoppers in Tier II and Tier III cities also.

Arvind Retail holds the license to sell Gap products in India. Gap sources its products globally so the product available in the Indian market is similar. Gap is an American multinational for clothing and accessories, founded in 1969. It sells under the brand names of Gap, Banana Republic, Old Navy, Athleta and Intermix.

The company opened its first store in India last year in May. At that time, the company had said that it would launch 10 stores in the country within a year. The retailer is looking at large format stores ranging above 6,000 square feet. Gap plans to be the fastest growing international retailer in the country. With new stores in Mumbai, Gap now has a presence in three markets — Delhi, Mumbai and Bangalore.