German retailer About You opens Fabletics brand store

At the beginning of the month, the Hamburg-based online fashion retailer About You opened its own brand store for the US sportswear label Fabletics on its platform. The launch will be accompanied by "an extensive marketing campaign that includes large-scale placements in the About You shop as well as influencer collaborations, photo productions and other activations with the Californian sportswear brand," Fabletics announced on Monday.