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Global brands see big potential in Indian kids’ wear market

By Meenakshi Kumar


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With a shift in fashion tastes of teens, global brands are seeing this as a big opportunity in Indian kids’ wear market. As Mohita Indrayan, Co-founder and Chief Creative Officer, 612 League points out there has been a drastic and welcome shift in dress styles of pre-teens. Global trends are making inroads in India and even international brands see this as a big opportunity as so far growth was most unplanned in teen apparels segment in India. For a country that offered little or no differentiation in the age group of 2 to 12 years, it is a huge milestone.

There has been a drastic, though welcome, shift in dress styles of pre-teens as they are more conscious about their style today. The age group of 2-12 years is far more differentiated than what it used to be earlier. Indrayan felt the virtual world is giving a huge boost to the kids’ wear market.

New styles, global trends and purchases are now available at the click of a finger. The internet is defining kids' apparel in a very big way. In fact, Instagram and Snapchat are new designers in kids’ wear, he avers. Virtual reality is the big thing in fashion space to watch out for, Indrayan observed. The USP of 612 League is a well differentiated offering for the age group of 6 months to 12 years. And that is crucial.

612 League