Globus opens a store in Navi Mumbai.

Globus has opened its doors in Navi Mumbai, the store is spread over 6,400 square feet sports a contemporary look and offers an environment, similar to that of an international store. It has been designed keeping in mind the ongoing and the most popular trends in global retail industry.

The design has adopted a more contemporary approach targeting customers versed with an international shopping experience. Using an aesthetic mix of grey shades, the store houses the brand’s men’s wear, women’s wear and accessories sections. The design is aimed at increasing consumer engagement by introducing easier navigation, brighter lights, high end fixtures while paying more attention to the value of customer satisfaction.

Globus is now present in 20 cities and has 38 outlets across the country. The company is also investing in upgrading its own e-commerce site with all latest features.

The fashion category in India has been growing by 12 per cent to 13 per cent every year for the last five years and fetches higher margins. Most fashion retailers are performing well and better than food and grocery or jewelry players. One of the initial players in the retail industry, Globus launched its first store in 1998, targeting youth in the 18 to 35.