Hidesign to scale up EBO presence by adding 18 new stores

Hidesign plans to add 18 more stores to its network of 84 EBOs and 150 shop in shops. Of these upcoming stores, 12 will be located at major airports. As of now the bag brand has 15 airport stores. The brand recently revamped its retail design by moving to cleaner lines. With year-on-year growth of over 20 per cent Hidesing targets closing this fiscal with a turnover of Rs 200 crores. As a part of its expansion plans, Hidesign recently entered Indonesia and targets about 12 stores in the country in the near future.

An extensive range of classic small leather goods and a constantly changing range of fashion accessories complement the handbags. Also in the pipeline are experiments with leather. Hidesign is a Pondicherry-based premium leather goods maker. Founded in 1978, Hidesign is known for bags, sunglasses, and footwear. It has a luxury range Atelier Hidesign made from ostrich and deer leather. New colors and designs will be added to the existing women’s range and a men’s range will be launched. Hidesign has used exotics like ostrich and deer but is now in talks with the Indian Institute of Science in Bangalore, which is experimenting with leather grown in labs.