High end children’s wear a growing market in India

As per a category briefing by Euromonitor International, spending on branded kids’ wear products has been on the rise in urban India. The designer wear market for kids in India has plenty to leave parents and their little ones spoilt for choice. Perhaps this is why Armani Junior, the designer wear kids’ brand whose average transactions hover around Rs 15,000, grew by 15-19 percent over the last fiscal in India. Armani Junior operates a store in Delhi and services customers across the country through special orders and requests.

Sudeep Chhabra, Business Head of Unique Eye Luxury Apparels, the franchisee partner for Armani Junior in India points out they generate a lot of interest in Mumbai and Kolkata, therefore, are reflection on expansion plans. Similarly Amazon’s sales for its kids’ wear, which includes brands like French Connection Kids, Disney and US Polo, have grown 1000 percent since its launch two years ago. Launched in 2014, other key brands in kids’ wear on Amazon are Kidology which stocks its own children’s wear line besides creations of other Indian designers. New entrants like Fox Kids and Pumpkin Patch, which is a New Zealand brand, have further seen a huge customer interest in their product line.

Kidology specializes in occasion wear for kids and also operates through its stores and multi brand outlets in Delhi, Mumbai, Chennai, Kolkata and Ludhiana. It is currently in talks with investors to raise funds. Fashion portal Rock Nd Shop, which retails brands like Alexander McQueen and Bally in India, forayed into kids’ wear last month targeting boys and girls between the ages of one and 10 years. Brands such as Kidology and Kukoon are already available on the platform while Le Petite and Milk Teeth will be added soon.