High-end lingerie brand Candour London launches in India

Lingerie and night wear brand Candour London launched its first ever premium and international style lingerie collection in Mumbai recently. The collection has been created for the young, urban Indian woman. It is well crafted and fashionable which is comfortable yet stylish, high-end but well priced and accessible to all.

Founder Grishma Patil got the idea for the lingerie brand when she realised that lingerie shopping in India was monotonous and lacked the variety that was there internationally. Also, she found that there was a lack of connect with the youth. It was this desire to fill the gap that Candour London came into existence. Candour believes in giving the perfect fitting, an important aspect of lingerie.

So far Candour lingerie will be available in three sizes – 32, 34 and 36. It hopes to be ready to exist way ahead of the conventional methodologies of a lingerie brand. It would prefer to be known as the ‘new’. It targets youth in the age bracket of 25-30 years and is completely open to follow a 360 degree marketing approach to reach the women of today.

The brand will soon be creating a digital awareness campaign on selecting a perfect bra and improving the health of women.