Holland & Sherry comes to India in a tie up with S K Birla Group

British luxury fabric maker Holland & Sherry (H&S) has launched in India through a joint venture with the SK Birla Group. The brand is well known for supplying premium fabrics to fashion houses and retailers across the globe. While H&S owns 51 per cent in the joint venture company called Holland & Sherry India, the remaining 49 per cent is being held by Birla Holding. The company’s fabric collection is now available with over 100 dealer outlets. Fabrics range between Rs 10,000 and Rs 15 lakhs a meter.

H&S India plans to grow the number of outlets by 15 to 20 per cent in the next four to five years and will focus on reaching out to more outlets with the shop-n-shop format. After developing markets, such as the US and Europe, the brand has decided to shift focus to China and India that offer the best growth opportunities for the next few years. In Europe, consumers have shifted to bespoke and customised products. But in India, brands matter more. So the company would focus on first building its brand in the country and then making them aware about the benefits of customised products. It wants to grow its India business four times in the next four years.