House of Masaba fast forwards retail expansion

House of Masaba is on a fast forward retail expansion spree in 2019. The brand opened its first “print stop” flagship store in Kolkata’s Woodburn Park. The store houses the House of Masaba’s recent Ekaya collaborative saree collection and latest resort wear line. The announcement followed opening of House of Masaba’s swimwear and resort store which launched at the Taj Exotica Resort and Spa in the Maldives.Last month, the brand opened a flagship store in Bengaluru and opened a third store in New Delhi in February. The brand also recently opened a store in Chennai.

With such a fast brick-and-mortar expansion rate, the brand is swiftly increasing its footprint across India. The brand is also following an omni-channel approach and continues to boost its e-commerce store in tandem with its offline offerings. With international pop-up stores to boot, Masaba Gupta’s House of Masaba is one of India’s fastest growing fusion wear brands.