House of Masaba has collaborated with Game of Thrones to retail merchandise for the show in India during the premiere of its final season. The brand was asked to create merchandise for the show two years ago by Black White Orange, the start-up that holds the licence to create merchandise for HBO in India. House of Masaba has the official license for making apparel and jewellery besides a few tech accessories such as power banks, phone covers and popsockets. HBO has collaborated with the brand to ensure validity and visual appeal of the merchandise.
Along with this collaboration, the brand also plans to embark on a retail expansion plan. It will open over 50 stores across India focusing on resort, swimwear and affordable occasion wear. The first international store will be opened in Dubai next year followed by the US, UK and South-East Asia.