House of Masaba to host pop up event in London this October

House of Masaba by Masaba Gupta will host a pop-up event on October 6 and 7 at the JW Marriott Hotel in Mayfair, London. The brand, after hosting pop-up shows in the US, Thaiand, Singapore, Hong Kong, and Canada this year, will display its unique fusion-wear in London. This will include the latest collections for the upcoming winter/festive season hosted by Ritu Malhotra.

The event will be the first hotel-based pop-up shop for House of Masaba in London. The shop will be open from 10am until 6pm on Saturday October 6 and from 11am until 6pm on Sunday October 7. Masaba Gupta launched House of Masaba in July 2009. The brand is well-known for its bold prints that both celebrate and challenge traditional Indian culture. Gupta has partnered multi-brand boutiques for her recent pop-up shopping events in the US and Canada. The brand has just released its bridal line’s advertising campaign, shot inside a government court marriage office and featuring models in opulent yet modern bridal wear.