HSBC Luxe Avenue launches on Tata CLiQ Luxury

HSBC Luxe Avenue, an exclusive online boutique on the Tata CLiQ Luxury platform will offer a curated selection of luxury brands across categories like fashion, beauty, and home.

The collaboration is designed to provide special benefits to HSBC Premier Credit and Debit Card holders, as well as HSBC Taj Credit Card holders. These benefits include early access to new product launches, a digital concierge service, and additional reward points on qualifying luxury purchases.

According to Gopal Asthana, CEO of Tata CLiQ Luxury, the boutique was developed as a distinct section to bring the platform’s luxury brand portfolio together in a single space. He added that the partnership aligns with the company's goal of creating a seamless and sophisticated online shopping experience by combining luxury retail with financial services.

Sandeep Batra, head of international wealth and premier banking at HSBC India, noted that the initiative reflects HSBC's focus on providing added value and services to its customers.