Hugo Boss partners Genesis Luxury in India

International luxury brand Hugo Boss is ending its 29-year-old partnership with Dubai-based BinHendi Enterprises. It will now partner Genesis Luxury in India. Presently, there are two Boss stores in India – one at New Delhi’s DLF Emporio and the other at Mumbai’s The Palladium mall. Sanjay Kapoor, Managing Director, Genesis Luxury, is happy about this new development. He hopes to have a lasting relationship with the global brand. Similarly, Ingo Hesse, managing director, Middle East and India at Hugo Boss believes that in Genesis they have found the perfect partner to further expand their retail business in India.

Genesis has a huge portfolio of luxe brands and these include Burberry, Bottega Veneta, Canali, Giorgio Armani, Emporio Armani, Armani Jeans, G-Star Raw, Jimmy Choo, Michael Kors, Paul Smith, Tumi and Villeroy & Boch. After this acquisition, the list grows even further.

Hugo Boss is into menswear, womenswear, kidswear ranges as well as licensed fragrances, eyewear, watches, children’s fashion and home textiles.