Hunkemöller, a premium lingerie brand is now on CLiQ

European lingerie brand Hunkemoller is now on Tata CLiQ. Over 1,000 styles from a range of curated assortment by Hunkemöller, a premium lingerie brand based in the Netherlands, will be available on Tata CLiQ, the Tata Group’s e-commerce platform. It will ship the products directly from the brand’s store to ensure authenticity and timely delivery.

With swimwear, stockings, slippers, tights, lingerie, nightwear, hosiery and accessories, the collection is priced between Rs 350 to Rs 3500. CLiQ has built a catalogue of some of the best authentic Indian and international brands.

Hunkemoller has stores in New Delhi, Mumbai and Bangalore. It has entered India through a franchise agreement with Reliance Brands. It has over 700 stores in 19 countries with a very strong market base in Europe. It is also available in countries like Bahrain, Egypt, Morocco, Aruba, Curacao, Oman, Saudi Arabia and United Arab Emirates.

Launched in 2016, Tata CLiQ has a focus on profit margins and unit economics, and not just growing sales via discounts. The Q in the logo represents a magnifying glass – a visual representation of the brand's focus on curating only the best brands and products. The name stands for shopping online that is now so easy and trustworthy, that all it takes is a click.