Indian Terrain steps into shoes

Indian Terrain the smart casual brand for men that offer clothing, belts, wallets, knitwear, denims and jackets is now adding footwear in 10 styles, each in three to four colors. Indian Terrain sees Rs 100 crores opportunity in footwear in the next few years. The brand has invested Rs 8 crores in the design and inventory of footwear.

Chennai-based Indian Terrain, is sold at over 1,500 counters in the country, 120 of them exclusive stores, 180 department stores and the rest multi-brand outlets. The brand has seen 16 per cent same-store growth in chains such as Lifestyle and Central and has emerged as the top-selling brand in these counters, besting other formal wear and smart casual brands. The footwear range will be launch in Indian Terrain’s top 30 stores.

The brand finished FY ’16 on gross sales of Rs 500 crores and expects to grow 20 per cent in financial year ’17. It operates on a marketplace model selling through Amazon and Myntra where products are shipped from its warehouses on a negotiated discount. Online sales in financial year ’16 were at four per cent. The brand has a unique positioning, right assortment and is rightly priced for the young consumer.