- Meenakshi Kumar |
Zola, the Indo-western fashion brand for women and kids is known for its stylish clothes. The brand launched by Pragati Fashions in 1991 has been witnessing steady growth of 25 to 35 per cent for the past five years. It hopes to continue growing at the same rate. The brand has completed 25 years in the industry and aspires is to be the best casual fashion brand.
At Zola Fashions ‘We style, we don’t simply dress’ is the motto. Zola is a simple elegant four letter brand name of Greek origin that means ‘Earth.’ The vastness, purity and simplicity of this element of nature ‘The Earth’ has transcended into the business. The brand name itself is indicative of the holistic and rooted approach to designing and styling of the apparel range. Talking about their future plans, Kirti Shah, Director, Pragati Fashions says, “We will continue to offer trendy clothing, while focusing on marketing initiatives to increase our customer-base. We also want to increase our retail presence through franchises to begin with and later in large formats after FY17.”
Wide range of trendy women’s wear
Zola’s two brands Anora and Eka cater to the ethnic and fusion wear category exclusively for women. Their collection comprise: kurtis, which are an interesting twist to the routine salwar kameez style that has gained prominence over the last decade. An Indo-western approach to traditional wear, the brand offers a wide range of designer kurtis with the latest cuts, fabric mesh and kaarigari . It also has floor length gowns made in carefully chosen fabrics interwoven with stylish tailoring; Tops; Nightwear, offering comfortable and fancy night outfits for both women and children; Kid’s collection includes ethnic kurtis , suits, western tops, western and formal shirts, denims, and skirts, Bottom wear has a range of denims, leggings, patialas, palazzos, skirts, jeggings and a lot more designer products.
Ethnic wear market grows
A study by retail consultant Technopak found that the ethnic wear market in India stood at Rs 82,220 crores in 2014. Says Shah, “On completion 25 years of our presence in this vibrant and ever changing apparel industry, we would like to express our sincere and heartfelt thanks to all our fabric vendors who have faith in our product design and quality, our stitching units who have mutually grown with our company while we create the best and our valued customers who showcased our creation in their day to day life and made us bigger and better.”
Zola has an international presence across 15 countries and the customer base has increased to 7,500 stores. It sells through multi chain stores, family stores, stores that stock only womenswear, small boutiques and also franchisees.