Instagram brings in-app shopping feature to Stories

Instagram users are now able to buy products via Instagram Stories, the social network announced on Tuesday. Instagram launched its shopping feature in March, allowing businesses to tag products in their photos. Those photos display a shopping bag icon, on which users can tap to reveal the products’ descriptions and pricing. If interested, they can tap again to be directed to the retailer’s website. Now, the same functionality is to be included on Instagram Stories, the feature that allows users to post pictures and videos that disappear after 24 hours.