Fusion wear for this summer at Ekatrra

The online store for fashion clothes and accessories, Ekatrra.com, has launched its Summer 16 collection which is a fusion of Indian and western wear.

To make life easier for women, the collection has ample choices in fusion wear. Women can easily wear any apparel to suit any occasion. They don’t need to fuss too much over the clothes they need for different occasions. The collection includes net capes with sequenced borders which give a simplistic yet a classy look to the entire attire. It can be paired with a sequenced clutch/sling bag and a heavy pair of studded earrings. The best part is that the sling bag and earrings will go best with any other outfit.

Ekatrra, which in Sanskrit means ‘in one place’, hosts a wide variety of apparels from designers such as Adah by Reena, Amber by Mansee, Al Artz by Alisha, Shvet by Saurabh and Shweta, Just Her by Komel, Voylah by Sanya, Rimi Singh, Roodraa, Salt and Spring, Tevar, Tina Misao aong a host of others. Apart from contemporary designs, Ekatrra also has a section called ‘Heritage’ which is dedicated to traditional handlooms and woven designs. Some of the designers under this section include Dazzle Dori by Tanvi, Roliana, Debi and Marm by Anoop Rai. Ekatrra strongly believes in promoting and preserving the crafts that have been mastered by generations of weavers and craftsmen.

Ekatrra also accepts customisation of clothes. Most of their designers are accommodating of making a change to a particular design as per the customer’s desire. After all, customer is king for them. Founder Kanika Yadav explains the reason behind setting up this unique online space. “Overall there is a definite craving and high demand for handcrafted designer couture in specific price ranges.”