Italian luxe brand Corneliani looks at 18-20 percent growth in India

Italian menswear luxury brand Corneliani is known as much for its clean cuts as it is for its innovations. Like every season, this time, too, the brand is ready with its new Autumn/Winter 2016 collection which once again highlights its experimentation with new designs. It is this factor that makes the brand a success in India and its distributors expect a growth of 18-20 percent, a 7 per cent higher than last season.

The new collection reflects the best of Italian excellence. From supremely elegant pinstripes on vertical line suits to graceful jackets that are all ultra-light and very soft, Corneliani menswear range is breath-taking.

Clean and comfortable makes the best style

Corneliani has always believed in clean lines and informal cuts for a meticulous and impeccable look. Along with this, emphasis is also laid on comfort. For that the fabric has to be light, breathable yet classy an elegant. The latest collection has paid special attention to remove weight and bulk from the fabric, making it superbly comfortable to wear at any occasion or in any weather. Corneliani is very particular about choosing the right fabric to stay ahead in style. So, there are constant experiments with openwork, micro-design, three-dimensional effects, relief structures and nylon.

Luxury segment on a high

The Indian luxury market is on an upswing. An Assocham study states that increasing brand awareness and growing purchasing power of the upper class in Tier II and III cities is expected to cross 18.3 billion dollar (Rs 1,214 crores) by 2016 from the present 14.7 billion dollar (Rs 991 crores) growing at a CAGR of about 25 percent. The size of High Income Group (HIG) consumers continues to grow and they spend over 40 per cent of their monthly income on the world’s largest luxury brands. Besides people being more exposed today and aware, media too has helped in bringing into focus global brands. Despite all the factors contributing to the growth, government taxation policies and crunch of retail space are some factors which are not letting luxury segment evolve at the expected pace.

Salesh Grover, Business Head, OSL Luxury Collections says, “Future trends would comprise ‘fusion’, a new innovative approach bridging the gap between the world of business wear and luxury casual garments. The fabrics that are super soft and extremely breathable will be high on demand.” Marking its presence in India with OSL Luxury Collections in 2012, Corneliani has achieved a distinguished position today and has been doing extremely well. The brand is present in high-end malls and locations such as DLF Emporio, New Delhi, the Arcade at The Taj Mahal Palace, Mumbai and UB City, Bengaluru.

Worldwide, the company distributes its products in over 70 countries through MBOs and around 90 single-brand boutiques. Corneliani also manufactures and delivers made-to-measure suits across the globe. The family-owned firm was set up by Alfredo Corneliani in 1930s.