Italian luxury menswear brand Isaia comes to India

The luxury market is growing in India, a fact that is proven by the entry of big ticket global brands. The latest to foray into the Indian market is Italian luxury menswear Isaia. It will be distributed by Mumbai-based Regalia Luxury. The brand is known for its made to measure suits and sportswear.

Gianluca Isaia, CEO, Isaia, believes that partnership with key independent retailers around the world is essential and this is the reason that the Italian brand is exploring new and different markets like India. The brand is confident that the abundance of colour and interesting fabrics that are offered by the brand will appeal to the Indian men.

Isaia recently launched e-commerce in the US and Europe with a very unique website that features not only the product but also provides information on the brand, its history and Neapolitan culture. So it’s a natural move to extend this platform to India and beyond.

Isaia was founded in Naples in 1920 and it is recognised by its red coral logo. Today, it has monobrand stores in Hong Kong, Milan, Moscow and New York. Regalia Luxury will retail Isaia through Delhi in an on request format. It also retails brands like Swiss luxury watch brand Bovet besides British shoemaker John Lobb and Italian suit brand Kiton. Last September Isaia debuted at Madison Avenue New York.