Jahanpana aiming to spread its footprint to West India

Partywear brand Jahanpana which already has a strong presence in the North is now looking at expanding to West India. It aims to increase its footprint in Maharashtra, Gujarat through MBOs and LFS. They are confident of opening 25 to 30 EBOs in the near future. The brand has been doing well in the last few years, growing at 20 per cent last year. This year it hopes to clock in more than 30 per cent growth.

Cotton continues as evergreen fabric

Jahanpana continuously experiments with designs. For summer this year, they are working with both cotton and linen. Checks, prints and plains dominate cotton clothes while embroidery and crystal prints can be found on linen clothing. Cotton apparels have a big colour palette in blue, black, grey and brown colours,. Both semi-formals and club wear are available in cotton. And along with linen apparels a lot of party wear made in this fabric is also a part of the product basket. Even though people prefer linen nowadays, cotton continues to be in demand all throughout the year.

Trendy party wear, a big draw

For Jahanpana, party wear has been a priority. Of course, it makes sense given that it is in trend these days and sells extensively for six months. The range changes every three months, with the company trying to bring in innovations every time. Party wear gets a lot of pre-bookings. In last three years, the firm has started making a complete party wear set such as waistcoats, suits, indo-western coats and suits and also kurta-pyjamas. What sets aside party wear from other semi-formals is the intricate detailing and specifications that go into its making. Semi-formals offer a variety in terms of collars, cuffs and buttons. Formals have minimal detailing and hardly any frills. For all the segments, colours are more or less the same. However, Manoj Gautam, Owner, Jahanpana, says “Once you are in a garment sector, each category of input (styling and designing) is equally significant”.

Jahanpana’s quality standards are comparable with those retailed through exclusive boutiques and the best part is that it is available at retail prices. Gautam is aware of the competition that exists, with so many players in this segment but he is not bothered. As he says, “Every industry has competition, and ideally it is a necessary element acting as a catalyst to growth.”