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Japanese lingerie brand Wacoal to more EBOs across India

By Meenakshi Kumar


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Wacoal, the premium Japanese lingerie brand that entered India in 2015, targets having 70 exclusive stores over the next three years. As of now, there are 11 stores spread out in Mumbai, Delhi, Pune, Chennai, Bangalore and Kolkata. The brand will foray into 30 Tier I and II cities including Nashik, Rajkot, Allahabad, Nagpur and Indore. Wacoal also intends to advance sales in India through e-commerce platforms, Myntra, Jabong, Tata Cliq and its own website. This will be accompanied by an intensive cross platform marketing and PR campaign.

The plan is to boost investment in India as a part of its global growth strategy. The brand will be investing around Rs 100 crores over the next three years. To generate increased business volumes, the company plans to have 80 shop in shops. This along with the 70 exclusive stores will make for 150 stores pan India. Wacoal plans to aggressively focus on top 10 cities, taking advantage of its existing operations network. With retail expansion, the brand aims at solidifying its position as a leading entity in the country’s luxury lingerie segment.