Jashn introduces sub-category ‘Jashn Prêt’ dedicated to silhouettes

Premium ethnic brand Jashn has introduced a sub category ‘Jashn Prêt’ a refreshing range of trendy, affordable, Indo-western fashion kurtis designed to suit ‘quintessentially you’. And as Rahuul Jashnani, MD, Jashn says, “This collection has been exclusively designed by Jashn’s expert in-house designers, thus ensuring the cuts, fabrics and silhouettes compliment and flatter Indian body. The collection showcases a variety of contemporary colours and prints that are perfect for daily wear.”

The first collection of kurtis from this category is: ‘Made with Love’. These depict peppy and unconventional styles, designed to appeal to young working professionals and also mature women with a penchant for style. The designs set a new trend in ethnic wear and ideally can be paired with Jashn leggings, cigarette pants, palazzos, denims, etc.

A classic combination of trendy yet affordable

The typical specifications of the ‘Made with Love’ collection include classic colour combinations, perfect fits around arms, bust and mid-waist, floral prints, tassels, etc. It’s below the waist loose attribute creates a relaxed look. The entire collection has a dreamy semblance therefore, emphasising it is designed for ‘quintessentially you’.

Jashn Prêt brings the best of trendy, affordable, Indo-western fashion for New Age woman. Prepared to make an impression socially and professionally as each design by Jashn Prêt is a wardrobe must-have. The collection has set out to create a brand which is modern yet steeped in Indian traditions of draped form and techniques that millions of craftspeople imbibe with love. The silhouettes combine western notions of cut, construct and finish using Indian heritage and craftsmanship. Unusual fabrics, texturing and detailing, fusion of styles, patch work with gorgeous embellishments in a vibrant diverse colour palette to make the feeling of going back to the soul.

Keeping its focus on ethnic styles

Jashnani says, “Jashn is one of the premium ethnic brands in the country today, which strives to provide innovative designs to consumers. We believe in healthy competition and it actually excites and motivates us to do better than what we are performing. We don’t consider it as a threat at all as we believe in our team and hard work that each of them invests.” He says they strive to inspire and get inspired. “We take the best of everything and make it even better.” Jashnani believes consumers today have a clear choice of the kind of products they want and the brand’s target group includes women looking for premium and luxury couture.