Jockey on expansion mode, targets doubling

Innerwear brand Jockey India plans to double production capacity to 400 million pieces per annum in the next three years. As the brand expands in the country, it is looking to double production capacity from current 200 million pieces per annum to 400 million pieces by 2020, says Page Industries Managing Director Sunder Genomal.

As price-points in India are lower than other markets and brand-awareness, aspiration and accessibility are on the rise, the potential for growth in India is huge, Genomal says. Jockey clocked in Rs 2,000 crore in revenues last year, and has been growing at 19 per cent year-on-year. The increase in production capacity is likely to boost overall market share of the company which is currently approximately around 14 per cent percent.

Jockey recently conducted unique pop-up museums in Bengaluru and Mumbai as part of its 141st anniversary celebrations which offered consumers the unique opportunity to experience the brand’s evolution over the years. Jockey has about 370 EBOs across the country, and retails out of 50,000 MBOs in 1,400 cities.