Kashana opens EBO in Jaipur

Jaipur-based Kagzi Apparels, has launched its fashion brand for women under the name Kashana. The brand targets women, teen to middle age, and has a mix of ethnic and western outfits. Kashana means beautiful palace and takes its inspiration from the murals and motifs on the forts and palaces of Rajasthan.

The brand’s designs have intricate detailing with embroidery, print and color which are seen on heritage palaces. The designs also showcase a combination of demure and fierce romance with a rich color palette combined with texture and silhouettes not to be found in any other brand.

Kashana recently opened its first EBO, at Jaipur. The outlet is strategically placed, at the heart of the city, which is also a high street fashion destination for most women. The store has lavish interiors with racks placed in a manner that will provide ease to customers in selecting their apparels. The store also has a separate Celebrity Collection, which is for those who prefer to splurge that extra bit on special occasions.

The plan is to have EBOs across Jamshedpur, Gaziabad, Pune, Chennai, Ranchi, Jaipur, Udaipur, Jodhpur and Surat in the months to come. By 2017, Kashana aims to be in 50 stores of all formats across the country.