Kids Around to get DKNY Kids brand to India soon

Backed by the growing awareness for international quality products coupled with increasing Internet penetration and higher disposable income, India has seen a lot of kids’ and children wear brands springing up. For instance, Kids Around, a child-friendly clothing and accessories multi store premium kids fashion brand with brands like Hugo Boss, Billieblush, Billy Bandit, Little Marc Jacob, Carrement Beau, Karl Legerfeld kid to name a few, is now geared up to bring DKNY Kids to India. Kids Around currently retails in countries like Paris, Germany, Italy, Malaysia, London, Canada, Australia, Portugal and India.

Speaking on the burgeoning kids and children wear market in India, Ayad Malik, Asia Export Manager of Kids Around says the market for children’s fashion and luxury is fast becoming one of the most profitable retail segments in India. Kids today are also becoming brand conscious and have their own preferences while the parents are ready to shell out money.

In the last five years, there have been a lot of changes in this segment including preference for branded kids’ apparel. All children are extensions of their parents and want to wear what the adults are wearing. International brands see value in bringing kids wear to India. The other important change that is taking place is the emergence of kids as an independent buyer group. The DKNY Kids products will be available at the Kids Around stores.