Kidswear brand Gini & Jony renovates store design concept

Gini & Jony have renovated their store design concept by adopting an open façade store approach while adding thematic props, hanging lighting fixtures and internationally-designed mannequins placed in unusual places. The store is internationally designed in an open-façade format to ensure clear visibility for passers-by.

The design also includes internationally-designed mannequins in the windows and on the ceiling, seperated boys’ and girls' sections and thematic props like guitars and skateboards.

With a network of 172 EBOs, 57 FSOs, 419 LFS and 700+ MBOs, the brand has plans to open 70+ EBOs, 10+ FSOs, 30+ LFSs in next two years. The brand will soon launch their accessories collection. The latest design concept has been commissioned in consultation with Pune-based design agency Studio Mars. The new concept, rolled out in a few stores, will soon be taken to all existing and upcoming stores.