Kidswear brand Kidology ties up with Snapdeal

Kidswear brand Kidology has tied up with e-tailer Snapdeal in order to increase its footprints across the country. Thus, it becomes the first kidswear brand in the portal’s The Designer Studio which already features creations by Ritu Kumar, Rajesh Pratap Singh and Manish Arora.

For Snapdeal this partnership works well because they are expanding their bouquet of brands in the children’s apparel segment by introducing The Designer Studio’s section in the kids segment.

Designer wear for kids is a big market segment nowadays as people are willing to splurge on children. As Ankur Mittal, co-founder, Kidology says, ‘the purchasing power for kids’ apparel has increased and parents are willing to indulge more in the designer/premium wear not only for themselves but for their children too’. He believes that this association will help customers to access premium kidswear easily.

Kidology was launched in January 2010 with a store at DLF Promenade Mall, Vasant Kunj, Delhi. It is sold from stores in Chennai, Kolkata, Hyderabad and Mumbai as well as in New York, London, Singapore, Sydney and Dubai. It’s the brainchild of Karina Rajpal, Neha Sachar Mittal and Ankur Mittal.