Kidswear brand One Friday opens outlet in Varanasi

A leading kidswear brand, One Friday, has opened its first physical outlet at the JHV Mall in Varanasi. This is its fifth store in the country. The outlet has been designed in the Nordic style and features a vibrant collection of kids fashion apparel and accessories. The collection has been displayed on cedar wood planks and an illustrated map has been provided of a fantasy land for kids to browse through interspersed with elements resembling a dream world.

The brand has 100 per cent Azo-free products as per the European quality standards crafted by its design office in the market of Germany and the United Kingdom. All the fabrics are mill-made and tested in the in-house labs for chemical as well as physical properties like shrug-bearance and tearability. This ensures highest quality garments for the children. From tees to shirts, pants to jackets, tops to skirts and dresses, the brand caters to kids in the age group 1-12 years.

The launch of the brand in Varanasi has strengthened its presence in Tier II market of India. The brand is available in South Point Mall in Gurgaon, GK-I M-Block Market, New Delhi, Mall of India, Noida and Square Mall, Kanpur. Now it plans to unveil about 10 new stores within a month and 20 new stores by the end of the year particularly in Tier I and Tier II cities like Mumbai, Bengaluru, Chandigarh, Chennai, Pune and others.