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Koovs has updated its collection in dresses for women. The range comes in a large variety comprising peppy colors, boxy cuts and A-line silhouettes. The collection consists of bell sleeves, power shoulders, bardot dresses, bandage dresses, maxi dresses and shift dresses.

Koovs is a fashion store famous for its western wear offerings. The company runs an inventory-led model. Headquartered in London, Koovs offers its own private label, apart from more than 150 international brands of clothing, footwear and accessories through its website and mobile app. Koovs receives 3000 to 4000 orders a day with an average ticket size of Rs 1500 to Rs 1600.

Since foreign direct investment is not allowed in e-commerce in India, Koovs India operates as a wholesale trading entity supplying branded and private label fashion products only to Marble E-retail. It plans on adding more categories in the future with recent additions including knitwear, party wear, and tailoring categories.

For the nine months ended December 31, 2016, sales of Koovs doubled year-on-year. The retailer is looking to add 500 to 600 style lines per month. Koovs has launched designer labels Gauri and Nainika in keeping with its plan of introducing two or three designer collaborations each year to expand its product offering.